Then:
When Scarlett Johansson was first cast as Black Widow in Iron Man 2, it's clear that she was just there to please fan boys. From watching the video above it's clear she was extremely objectified, with the male cast members commenting mostly on her costume and looks (a subject which Scarlett herself now hates to be asked about in interviews). The character seemed completely wasted in this film and nothing like her strong, interesting comic counterpart. It appeared as if she was just there to look good,and 'bring the tongues hanging drooling towards her' as Samuel L. Jackson put it.
Now:
Moving on a few years and the character has come so far, becoming a fan favourite. She is no longer a good looking mute, but a main player in the Marvel universe. One so popular that fans are demanding she gets her own film. The film makers have finally successfully portrayed her as the 'strong, independent, intelligent woman' that she is, who is no longer just the sexy character in the catsuit.
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