As seen above, the demand and enthusiasm for females in the superhero genre is high. This want for a bigger female presence is an example of how the studio's are slacking. Yes they have female characters in their movies, but it's how they're used which makes the difference. A huge example of this being the way Marvel have treated the character of 'Gamora' from Guardians of the Galaxy. In the film she was a strong and prominent member of the team, however in reality she is featured on very little Marvel merchandise, which has angered a lot of female, and even male fans. (http://www.dailydot.com/geek/fans-notice-lack-of-gamora-merchandise/) So in this sense it appears Marvel are taking one step forward and two steps back in terms of representation. As well as this the demand for a female lead superhero movie is high, most prominently a Black Widow movie. Although it would appear this could be a huge hit, as over 40% of comic fans are in fact FEMALE (http://comicsbeat.com/market-research-says-46-female-comic-fans/) Marvel have still not announced any plans to go ahead with a Black Widow movie due to the risky nature of such a project. Instead they decided that having a talking tree and raccoon in a movie is less risky than a female lead.
No comments:
Post a Comment